The expanded Fifa Club World Cup 25 is the first global club tournament following the format of the actual World Cup -
32 teams, the best from each continent and all four corners of the globe, 1 winner. Whoever lifts the trophy, could rightfully claim to be the undisputed best club team in world football.

With DAZN securing global broadcast rights - their biggest foray into football yet - we leant into their boxing heritage, depicting footballers as boxers, readying themselves to go toe-to-toe on their quest to become Undisputed world No 1.

I wrote this idea whilst freelancing at Homeground (but wasn’t involved in production - shout out to Rachid, Henry, Luke & Vanya and the wider team.)