Odlo - There’s More Out There
Odlo are big in the Alpine sports world, but didn’t have a distinctive POV in a very competitive and saturated market. We gave them a new brand platform: “There’s More Out There” allowing them to tell stories about their Winter Olympian athlete ambassadors and also celebrate a more holistic take on the great outdoors, showing that even for the elite, there’s always something to discover, re-discover or connect to in nature, completely free from distractions.
The campaign kicked off with Martin Fourcade, the legendary French biathlete who in retirement is able to enjoy a completely different perspective on the mountains, away from the gruelling training regimes that defined him brought about his success. I wrote spots for both FW24 and SS24 showing
him at leisurely pace in the mountains and a series of static executions digging deeper into his “There’s More Out There” story.
Next up were the Gasparin Sisters - Selina, Aita and Elisa - who have been instrumental in the development of Swiss women's biathlon. They were part of Switzerland's first women's relay team to compete in the World Cup, World Championships, and Olympics.
Now at different life stages and juggling the demands of modern life (the eldest retired, the oldest two with family) - their take on “There’s More Out There” sees them enjoy the slopes and mountains as a way to bring them together - for play - just like they did when they were kids.
2023 // AKQA London
Concept & Creative Direction: Me
Additional Creative: Sebastian Regfeldt and Jesper Stahl
Art Direction: Barry Slater
Strat: Ed McKenna
Production: Seed