Nike Football:
The Spark Brilliance Button
These animated social spots were part of Nike Football’s Spark Brilliance Euro2016 campaign.
They were designed as reactives to dramatise key boot benefits (i.e. speed or accuracy) and leading athletes exploits, in fun, metaphorical ways.
2016 // AKQA London
Concept: Toby Burnett
ACD: Me
CD: Toby Burnett
My role was writing scripts/scenarios
and overseeing production.